Living By Envisioned Values

Jeremy Hoover
2 min readJun 6, 2022

Remember when Donald Rumsfeld said something like, “There are things you don’t know that you don’t know, and there are things you don’t know that you know”?

That’s the kind of philosophy that works for good coaching!

Our values can be mysterious things. There are many times where you think you have a handle on your values and are living according to them, but then when real life hits, you act opposite of what you think your values are.

Your stated values are likely different from your deeply-held values.

We often construct what we think are our values from other sources — what we think our family wants, what our job expects from us, how we can fit comfortably into society.

But when challenged, these values don’t always hold up.

Coaching helps you peel back these layers to discover what is most important to you and what you really believe.

Frustration comes when you sense that your actions are not aligned with your values.

You work a job you don’t really enjoy, you tolerate friends that you don’t really like, and you stay in toxic relationships because you think you should.

But it doesn’t have to be this way!

You can have the life that you dream about and desire in the moments before you fall asleep at night.

I recently coached someone who came to the session with a topic in mind. (This happens almost every time!) As we talked, and this person began to gain clarity around their topic, it was obvious that more was happening below the surface.

So, our conversation shifted — we began to explore this person’s values, beliefs, and motives.

A shift happened, and this person was able to identify some limiting beliefs and let go of them. They emerged with some solid action items to work on.

If you’re stuck, in over your head, struggling to find meaning, or working a job you don’t enjoy and feeling like there *has* to be more, DM me or email me at jeremy AT jeremyhoover DOT com. Let’s talk.

#coaching #transformation #growth #values #beliefs

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